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Lee launches new COVID mask campaign

Gov. Bill Lee’s administration is launching a new ad campaign highlighting Tennesseans going to concerts, gyms, and dining together while also wearing masks when they are out in public.

The spot comes as coronavirus infections are on the rise in Tennessee and the governor quarantines at home after being exposed to a member of his security detail who tested positive for COVID-19.

Here’s the release from the Lee administration.

NASHVILLE, Tenn. – Tennessee Governor Bill Lee today announced a new ad campaign, “Choices”, to promote responsible decision-making by Tennesseans as the state continues to fight the spread of COVID-19. The ad will air across the state on broadcast, cable, and digital media.

“The most effective way for us to combat this virus is through individual Tennesseans making responsible decisions for the safety of themselves, their loved ones, and their neighbors,” said Gov. Lee. “Masks remain one the most effective, widely available tools as we await a safe, approved vaccine. We recognize that life looks different during a pandemic, and we’re encouraging Tennesseans that as they live their lives they make the responsible choice and choose to wear a mask.”

The PSA launches in tandem with a new COVID-19 website from the Tennessee Department of Health that provides Tennesseans with improved tools to make informed decisions for their health. The website can be found at


We Tennesseans all have a choice to make in our fight against COVID-19. 

I choose to enjoy live music.

I choose to cheer on my team.

I choose to go out.

I choose to stay healthy.

I choose to celebrate with my family.

The choice is simple. 

Choose to live your life. 

And choose to live responsibly. 

Face it. Masks fight COVID-19.


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